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Martech Central – “Unlock the Power of Personalization with AI”
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Martech Strangelove: How I Learned to Stop Worrying and Love the GPT Bomb
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Trusting Personalization without Sacrificing Privacy
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CRM Magic or Smoke and Mirrors?
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CDPs Then & Now – The Customer ID (Identification & Data) Problem
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Don’t fall into the “we need a CDP first” trap
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Pay-for-Use: The Value of Modernizing CRM Pricing
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Dynamic Personalization – 4 critical capabilities for real-time CX
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Customer Analytics, Privacy, & Consent: 5 tips to turn bafflegab to genuine CX
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How Next-Best-Action CX helps – before, during, & after a crisis
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4 CX lessons – Use data & science to make better decisions
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5 data-driven principles for the Chief Data Officer to reshape CX strategy
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Shush – Listen for customer signals with event-based marketing & service
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5 Hot AI in CX trends to watch in the roaring ‘20s
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To CDP or NOT – 3 tips – then you decide
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4 Golden Rules for Knowing and Honoring Thy Customer
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Dear CMO: Sorry, but we need a CVO (Customer Value Officer)
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A 6 pack of tips when replacing creaky MRM software
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The Final 4: MarTech Platforms and Ecosystems
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Will AI in digital marketing lead to marketer obsolescence?
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One-to-One Marketing: 20 years later, are we there yet?
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Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service
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5 predictions for CRM’s AI applications in 2019
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Customer analytics for CX: Protect, innovate, serve – OR PERISH
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CRM strategy turns 25 – but has it helped CX?
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The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE
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My articles on other sites:
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Martech video replays:
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Other Martech CustomerThink articles: