h1
Narrative Distillation
h1
New video series, Closing the Loop
h1
How to Eat an Elephant, One Atomic Concept at a Time
h1
Reforge Fall 21 Applications Now Open- Apply Today
h1
Advanced Growth Strategy
h1
Fall Programs Begin October 4th
h1
Reforge Membership: What You Get
h1
The Mike Speiser Incubation Playbook
h1
Underutilized Fixed Assets
h1
Notes on Superhuman’s Acquisition Loops
h1
The Arc of Collaboration
h1
Making Uncommon Knowledge Common
h1
If you’re lazy, I can email you future posts
h2
Can there be a meta-layer?
h2
Functional workflows rule everything around me
h2
Separated at Birth: Productivity and Collaboration
h2
Do Social Loops Scale?
h2
Social Capital Driven Acquisition: Aligning small details with big picture
h2
The Arc of Collaboration
h2
Supported by structure and process
h2
Considerations for the venture industry
h2
Defensibility through becoming a platform
h2
Extending this playbook to other spaces
h2
Appendix: Figma’s ecosystem and open source
h2
New use cases: designing for digital
h2
Tapping into the right level of abstraction
h2
The shifting sands of tech IPOs
h2
Narrative already drives venture fundraising
h2
Narrative leverage in an anomalous world
h2
Self-fulfilling prophecies: When is narrative justified
h2
Narrative distillation is a core part of company building
h2
Founders are responsible for holistic narrative distillation
h2
Top companies already recognize primacy founder led narrative
h2
Appendix: Making companies that matter
h3
Venture as social staking: the future is founders
h3
Figma bet on collaborative product design
h3
Canva bet on marketing design by non-designers
h3
Live Cohort-Based Programs
h3
All Year Access to Tech’s Best Content & Curated Community
h3
Visibility and brand strategy
h3
A better package for founders
h3
A better package for CEOs
h3
Potential downsides of model
h3
Global Network Effects
h3
Empowering Creativity through Communities
h3
The Promise of Plugins
h3
Architecting a Platform
h3
Technical risks and secular shifts
h3
Tools for Design, not just Designers
h3
Tightening the Feedback Loop
h3
Delight Driven Development
h3
Brand as Social Capital
h3
Cross-side Network Effects
h3
Product-Distribution Fit
h3
What Exactly are Underutilized Fixed Assets
h3
Why are Underutilized Fixed Assets important?
h3
The Sequencing of Marketplace Supply
h3
Appendix B: Food Delivery
h3
Scaling Things that don’t Scale
h3
Overview of Superhuman acquisition loop
h3
Appendix A: Extrapolating from the acquisition loop
h3
Harming the Loop / Social Regulation
h3
Post-software and Pre-cloud. Collaboration is external to productivity
h3
Cloud – Dropbox and Box
h3
Appendix: Distribution
h3
Appendix: Fortnite and Epic
h3
What is Slack, really?
h3
So What’s the Playbook?
h3
Power to the People: Disintermediating Industries with Data Content Loops
h3
Demand Rules Everything Around Me
h3
Zillow as Case Study of the Barton Playbook
h4
Becoming a Trusted Brand
h4
Saturation and Sequencing
h4
Figma: Forming Foundations