h1
Problems with the “Autoblock” approach to Consent Management
h1
Silly Launch Builder Chime
h1
How I got OneTrust to Work with Adobe Launch
h1
TMS Best Practices: Deduplicate scripts and events
h1
TMS Best Practice: Move tags lower on the page
h1
Should I use my TMS’s Extensions to deploy tags, or copy-and-paste as custom code?
h1
Server-side Tag Management: Setting Appropriate Expectations
h1
Governing your tags going forward
h1
Auditing your marTech tags and TMS
h1
TMS Best Practices: Naming Conventions and Meta Info
h2
Launch Rules, Events, Conditions, Data Elements, and ACTIONS
h2
Don’t stop with good names, add even more info!
h2
Use Tools Like Observepoint
h2
Use TMS Container Export tools
h2
Set up the ECID Opt-in Service
h2
Tracking Opt-In/Opt-Out Rates
h2
Adobe Analytics Settings for Privacy
h2
Keep information ABOUT the tag WITHIN the tag
h2
Use a Tag Request Intake Process
h2
Consider having some restrictions on what you deploy
h2
Establish a follow-up cadence
h2
Why not use OneTrust to block Launch altogether?
h2
Why not use the OneTrust Launch Extension?
h2
Global “True” Page Top Rule
h2
Inserting the OneTrust library (from within Launch, if you must)
h2
Set up consent data elements
h2
Set up Rule Conditions
h2
Side Note: Don’t forget to honor non-banner-based opt-outs!
h2
Side note: Cookie Deletion
h2
My Goals With This Setup (Opt-In and Opt-Out)
h2
Analytics Implementation Tips & Tricks, from Jenn Kunz
h2
On the other hand, one case FOR Autoblock:
h2
Call it what it is: consent management is complicated
h3
Complication #1: Many Points of Failure
h3
Complication #2: Cookie/script inventory management
h3
Complication #3: Ownership
h3
Complication #4: No Nuance in Categories
h3
Complication #5: Timing
h3
Complication #6: It can needlessly lose Adobe Data by not taking advantage of the Adobe Opt-In Servi
h3
Complication #7: Page Performance
h3
Don’t use Autoblock if you can help it
h3
Things I’ve found useful for testing:
h3
Important: Timing Issues for opt-in land (GDPR)
h3
Set up data elements for each category
h3
Updating Permissions (Banner Interaction)
h4
Govern Tags, Not Cookies